Start time: 09:30, 28th March, 2014
End time: 10:45, 28th March, 2014
Venue: Global Institute for Innovation & Entrepreneurship at Nanjing University
Address: Xianlin Campus, Nanjing University
Introduction: How to transform matched strategies, marketing, brand and innovation leadership centering on customers?Venue: Global Institute for Innovation & Entrepreneurship at Nanjing University
Introduction: How to transform matched strategies, marketing, brand and innovation leadership centering on customers?
Keynote speaker: Michael Schrage
Researcher in MIT Electronic Business Center
Visiting Researcher in Martin Trust Center for MIT Entrepreneurship
Visiting Researcher in Institute of Innovation and Entrepreneurship in Imperial University
Introduction of keynote speaker:
Michael Schrage is one of outstanding thought leaders in the field of global innovation. He published books named Serious Play: How the World ’ s Best Companies Simulate to Innovate and Shared Mind and The New Technologies of Collaboration successively, which aim to change people’s understanding of innovation and explore deep meaning of innovation. In the aspect of academic research, Michael Schrage tested many models of innovation risk management and is consultant of many large companies like Google, Intel and IBM.
Speech theme:
How to transform matched strategies, marketing, brand and innovation leadership centering on customers?